FOXTROT 
MARKETING
Why advertise continuously on Facebook?
To reach your prospects at every stage of your sales funnel.
Many advertisers make the mistake of trying to sell to strangers on Facebook. But the reality is people don’t want your products ! At least… not yet.
Here’s a fundamental marketing concept: the sales funnel (also known as the sales tunnel). It represents a classic buying pattern through which every consumer passes at some point.
Awareness phase
People are either completely unfamiliar with your brand or product (they don’t know you) or they don’t even know they have a problem to solve.
Consideration phase
People are getting to know your brand or product, or they’ve realized they have a problem and are actively looking for a solution. So they’re weighing up the options.
Conversion phase
People know you and are ready to buy one of your products, or they have identified the solution to their problem and are ready to buy a product that will solve that problem.
In June, July and August 2024, we made conversion ads. To get results, we skipped two steps, and that worked well. Now, the rest of the year is all about ensuring an advertising presence, going back to the beginning of the sales tunnel, and thus ensuring that we retain what we’ve gained and, for
, don’t let our competitors follow in our footsteps.
Facebook advertising is an effective way to measure your return on investment, save money and plan your income.
On the other hand, on Facebook, you can measure the ROI of your advertising investments very precisely. In fact, you can know exactly how many people saw your ad, clicked, interacted in some way (likes, comments,
shares, etc.) and converted (bought a product, registered for a sales webinar, etc.). This is unique to the platform.
Need support?
We offer you qualified prospects, ready to be converted into customers. We’ll be happy to listen to your ideas and turn your vision into reality.
514-691-8474
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