FOXTROT 
MARKETING
5 good reasons to advertise year-round!
There is alwaysThere are times when demand for your products explodes, like the summer with renovation projects. But sometimes, it’s all quiet. We often hear: “It’s the off season, I’m going to stop advertising”. But what if we saw things differently? Here are 5 reasons to keep advertising, even in the off-season:
That’s the most important part!
When all is quiet, it’s the perfect time to get ready. Take photos, gather testimonials, think about your priorities. Customers are already searching online. While you’re in pause mode, they’re in shopping mode.
Plan better.
Use advertising to fill your diary before the peak season. It helps you better manage your inventory, your hiring and build relationships with your customers, even before you start work.
Show your projects.
In construction, visuals are key. Post your creations on Facebook and Instagram. People don’t just buy a company, they buy a project that inspires them.
Boost your reputation.
With over 5 million companies on META, it’s hard to stand out from the crowd without investing a little to make your content visible.
You invest, you don’t spend.
Budgeting between 8 and 13% of your sales for advertising is a good place to start. It’s an investment in the long-term development of your business.
In short, even in off-peak periods, keep showing up so you don’t fall off the radar. radars!
Need support?
We offer you qualified prospects, ready to be converted into customers. We’ll be happy to listen to your ideas and turn your vision into reality.
514-691-8474
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